How many times have you been 3, 5, or even 12 cookies deep and had this same thought? Kind of like, "well, you've already screwed the pooch. At this point, what does it matter?" or even better, the all-time winner of the self-defeatist thought, "I am such a loser, I can't believe I can't control myself!". I have to confess, these self conversations have happened one too many times for me, smothered with a heap of guilt, shame and anger.
What is the worst part of all of this? An empty cookie jar, a tummy ache or a scale that keeps creeping up? None of these options. It's the fact that you have already decided that you don't have any control, and that you are going to allow the cookies to win - again.
When people talk about willpower with eating, being successful at something or being something to start with, so many have already killed their success by telling themselves that they can't do what they want to. That they can't be what they want to be. And what you tell yourself, you believe. If this happens even a little bit at the conscious level, it is happening a lot at the subconscious level. Your conscious /subconscious mind is like an iceberg. What you see above the surface is your conscious mind (the things you consciously think and the things you say) which is just a tiny part of the huge chunk of ice that lies beneath the surface- your subconscious mind- the subconscious mind that fuels the thoughts in your conscious mind.
Until you build an awareness of the chatter going on in your mind (both below and above the surface), you will remain at the center of your self-sabotage. And as long as you ignore your inner dialogue and don't learn how to change your thoughts, you will continue to be right about never being able to do X, that you have no willpower against those perfect little hand-held bits of crumbly, crunchy heaven (Ummmm... again, I outed how deep my own issues run) and you will remain stuck in the same place.
If you recognized some behaviors in yourself above, start to change your inner dialogue. There are so many ways to start - from self-affirmations, to meditation and beyond. But the first step is recognizing the behavior, accepting it (and not beating yourself up about it) and boldly exclaiming what you WANT and the power that you DO have to make the change. Once you start to believe, you can achieve!
So when you see me having a conversation with a tray of cookies, I haven't lost it- I'm just reclaiming my power and telling the cookies that it's over.